The project demonstrated how thoughtful, innovative and creative design can be used to differentiate experience, in this case the meeting spaces of a landmark hotel in Geneva. At this time of changing attitudes towards the purpose of business events, from mere information delivery to events that foster connection between people, the design delivered choice to guests whereby business and leisure could be variously harmonised to suit the purpose. It also delivered all-important flexibility to the hotel operators, enabling them to maximise opportunity and become a stand-out destination for companies seeking a contemporary solution for their events.