DiDi Group Design was commissioned to design the latest So.Shell salon in Westfield London — a sanctuary of beauty and calm amid the city’s energy. The studio translated the brand’s essence into a tactile experience: soft zoning through floating curtains, a signature green palette echoing nature, and a deep blue ceiling stripe, like a breath of ocean air. Every detail — from the gentle light to certified finishes — was chosen to evoke serenity, hygiene, and grace. This project is not just a beauty space; it is a retreat where guests reconnect with themselves, enveloped in stillness, elegance, and understated luxury.