Plaza Mahou is a 1,100 m² experiential space inside Madrid’s Santiago Bernabéu Stadium, designed by External Reference for Mahou San Miguel. Combining a working microbrewery, bar, and terrace, the project connects beer, football, and Madrid’s social culture through the concept of the plaza. The design blends digital innovation, artisanal craft, and sustainable materials to create an immersive and functional environment. Featuring 3D-printed textures, recycled keg furniture, and hand-painted ceramics, Plaza Mahou transforms a hospitality venue into a cultural destination that celebrates identity, community, and experience.