17. Retail Design
MAX FASHION
MAX – IBN BATTUA
DUBAI, United Arab Emirates
All project descriptions are provided by SBID Awards entrants.
Max Fashion store project showcases a modern retail environment designed for flexibility and customer ease. Prioritizing both aesthetic appeal and operational agility, the space features movable superficial elements that allow rapid layout changes while maintaining visual harmony. A warm, minimalist palette—terrazzo tiles, wooden accents, stone-finished walls—sets a refined yet welcoming tone. Departing from conventional layouts, the immersive plan encourages unhurried discovery across categories. Consistent branding across key zones, including the facade and customer touchpoints, strengthens brand identity. The result is a dynamic, customer-first environment that elevates the shopping experience and solidifies Max Fashion’s leadership in accessible, style-forward retail design.
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