DLSM Studio has transformed The Trafalgar St. James Hotel, a five-star property in London and part of Hilton’s Curio Collection. The project has enhanced the guest experience and commercial potential by re-configuring and designing key areas, whilst introducing six new luxury suites in the underutilised basement, unlocking new revenue potential. The overarching concept, titled ‘Exotic Ports of Call,’ draws from the building’s maritime history as Cunard Shipping Company’s headquarters, inspired by the 1922 world cruise of Cunard’s Laconia. Rich textures, earthy tones, and opulent features evoke global destinations, delivering an extraordinary premium hotel experience and stylish setting for guests.